Company Background
Over the last decade it has become very clear to us that our strength as a company is in creating "renegade" marketing ideas and strategies on behalf of our clients in order to help them achieve maximum results. RIG's clients have come to expect renegade strategies from us to help them get an edge.
RIG has expertise and experience to provide all traditional media and new media (including Internet/online marketing) strategies -- strategies such as newspapers, magazines, co-op programs, outdoor, card decks, bus/transit, e-marketing, and web advertising, as well as electronic media (radio, television, and cable).
Our electronic media group takes the lead in producing measurable results from radio, television, and cable. Our approach is to devise a strategy based on your objectives, and launch a comprehensive campaign -- and never leave your side throughout. We will clearly communicate deadlines, consult on creative issues and assist you with production flow. Expect thorough follow up with a post-campaign listing of all participating outlets, the spots that ran and their airtimes.
The results have been measurable: reduced costs and increased reach. There are so many applications for electronic media in today's high-tech, high-speed, distracted society - be it pushing a product, promoting an event, or raising funds. We have been instrumental in creating strategies in all of these cases.
RIG engages in renegade staffing as well. Our staff averages about 10, but we have a "virtual" office - with people working in Dallas, Nashville, San Antonio - wherever they choose to live. Our goal is to work with the best, wherever they might live. We are a lean, efficient staff and have seasoned professionals, almost all of whom came out of media departments and account service areas of direct response advertising agencies. We have list brokerage professionals, those who specialize in print media, billboards and other out-of-home media, and electronic media specialists and strategic alliances in all areas of online/new media.
RIG Distinctives
In an effort to help you distinguish RIG from the competition, we would like to point out what we believe our distinctives are within the marketplace:
- RIG brings Christian products and ministries to the Christian marketplace through media that reaches Christians where they are; our experience has been that this is not always through Christian media, but through strategically placed, select "secular" media as well (coming out of an astute understanding of the Christian audience)
- RIG is focused on marketing products and ministries to the Christian marketplace (through acquisition strategies)
- RIG specializes in spot buying and radio partnerships as opposed to managing a network for block programming time, such as for media ministries
- Our mission is to be the best at buying cost-effective media that strategically matches our clients' marketing objectives
- Because of our agency backgrounds, RIG has developed a reputation for "behind the scenes", seamless support of full-service p.r. and advertising agencies who are also focused on the Christian marketplace in an outsource capacity
- The majority of RIG employees come out of direct response ad agency backgrounds, which provides us with the unique position of being media planners and buyers who strategically understand the complexities of the details involved in achieving maximum response rates on behalf of a client
- Our agency backgrounds have also equipped RIG employees with a deep understanding of the importance of responsiveness and service to our clients- making RIG a one-stop shop for many of our clients
- With RIG you will not receive a "cookie cutter" approach to your media and/or marketing plan; our key staff is gifted in "ideation" which brings great creativity and innovation to the marketing process
