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Have you been beating your head against the wall trying to figure out how to find your niche market? Or maybe you know who your niche market is but haven't a clue how to find them?

Let Renegade Lists - the niche finders -- locate the perfect list for you!

List Brokerage Services ...

Targeting the Faith Based Marketplace through lists is Renegade List Brokerage's expertise. Any list broker can provide you a general list labeled "Christian" -but where did it come from? Who's been using it? Will it reach your niche market? At Renegade Lists WE KNOW the Faith Based list market-we've spent the last 25 years figuring it out.

Your mail piece or e-mail effort might be ready to go- but who are you going to send it to? How do you target "your NICHE market" in such a way to give you an overwhelming response to your marketing or fundraising offer?

Renegade's response to that is -

DRILL DOWN ON YOUR NICHE MARKET AND TARGET ONLY THEM!

5 tips to help you target your audience:

  1. Who do I think is most likely to respond to this offer?
  2. Who is the "lowest hanging fruit"?
  3. How do I define this group?
    1. what is their age?
    2. where do they live?
    3. what are their hobbies?
    4. what are they reading?
    5. what are they listening to on the radio?
    6. what "pain" are they feeling that my product, service, event, or organization can fill in some way?
  4. Do I just want a general list of names, or people who have actually responded to an offer (made a purchase, gave a gift, signed up for information, etc.)
  5. Do I need lists that have corresponding email addresses? (in other words, do you want to talk to your audience through multiple venues such as direct mail, faxes, emails, phone calls, etc.)

Once your niche is defined, we'll locate a list to match. Don't try to go it alone --

It is our job to save you time and money!

Thankfully, you do not have to know the answers to all these questions. We will work with you to strategically evaluate and define your target audience and help you find the right niche for your particular offer. It is our job to provide you with a strategic plan and an array of list options that target your niche audience and reach your budget goals.

To put a Renegade list & database to work for you, contact:

Kobey Nicholson -- kobeyn@renegadeidea.com
or call (469) 402 4332 x 105

List Management Services ...

We have a few special lists that we manage and like telling people about. These are primarily opt-in email lists, but some have postal addresses as well (just inquire if you need to "go postal" as well). Here's a few of our star performers:

  1. Christian Music Hard Rock Fans at their Email Address. Universe: 120,321 opt-in email responders. Reach this exclusive group of Christian Hard Rock music fans at their email address. These avid fans have responded to contests related to Christian Hard Rock music. They are opt-in, which means they want to receive e-mail communication. The ages of these responders range from 14-25. Email is their primary mode of communication. This list is 50-50 male/female and all have responded within the last 6 months.

  2. Christian Teens who use Email. Universe: 225,491 opt-in email teens. Reach this group of Christian teenagers, ages 13-19 at their email address. These teens have demonstrated their faith and interest in Christian music by responding to a variety of Christian artist promotions. These teens come from families with strong family values and a strong faith in God. These Christian teens are interested in music by Plus One, Nate Sallie, Everlife and kj52 and others. This group has many similarities to the "Radio Disney" crowd.

  3. Progressive or Contemporary Christian Music Supporters at their E-mail Addresses. Universe: 78,189 opt-in email. Reach this group of 18-34 year old Christian music lovers. They have responded to Independent Christian artist promotions and seek to surround themselves with positive and inspirational music. This group of free-thinkers is opt-in-they want to receive your e-mail offer!

  4. Christian College Students at their E-mail Address. Universe: 73,233 opt-in email. Where do you find Christian college students? Right here - even better, you can communicate with them via their favorite communication tool. Many of the statistics related to the college market are quite surprising. Stats show that college students today are more fiscally responsible and are more "bankable" than at any time in history. 67% of college students have paid jobs. 93% go online every month and nearly 90% of those have made a purchase. This particular group is spending their money on positive and inspirational music, movies and videos.

  5. Moms who Love Christian Music--at their E-mail Address. Universe: 135,441 opt-in email. Been looking for a way to reach the "Soccer Mom" demographic? This group of 24-40 year old Christian moms listen to Christian music. These moms are actively involved in the lives of their children and are helping them to make entertainment and extracurricular activity choices of a positive nature. These moms are some of the busiest people on the planet -- and shopping via e-mail is one of their favorite pastimes. It makes their life easier. They are avid mail order buyers. Their Christian musical tastes gravitate toward Amy Grant, Point of Grace, 4-Him, Steven Curtis Chapman, Michael W. Smith and others in this same genre.

  6. Praise and Worship Christian Music Fans--at their E-mail Address. Universe: 145,287 opt-in email. Reach Christian Internet responders that are fans of the Praise and Worship style of music-much like Integrity music worship styles. These Christian music enthusiasts have a love for God and their family that drives them to positive and inspirational influences. They strive for family values and attend church regularly. These consumers are computer savvy and love to shop on-line. Target these highly responsive Christians at their e-mail address. All names are opt-in so they are just waiting for your offer.

  7. Gospel Music Lovers at their Email Address. Universe: 55,320 opt-in email. For many African Americans, religion is a lifestyle that is central to their lives. 53% of African Americans attend church on a given Sunday. Another great love is that of music. These individuals have opted in to receive offers and information on various Black Gospel artists and promotions. They are product purchasers online and love to send e-cards to their friends to spread the word about their favorite artists. These African American consumers are computer savvy online shoppers who naturally spread word of mouth and who have a passion for God and Gospel music.

  8. Christian Concert Goers. Universe: 56,288 opt-in email addresses. Reaching out to all ages, this star-studded unique Christian live event provides a musical experience which transcends the generations and interrupts culture. It unites people of all ages and musical tastes. Target Christian teens, college students, young families, and grandparents alike with this list. These are concert ticket buyers, CD/DVD buyers, and product purchasers. They purchase event tickets and products online and love to spend money on their favorite Christian musical interests.

  9. Churches at their Email Address. Universe: 110,177 opt-in email addresses. Reach pastors, ministry leaders and church staff at their e-mail address. This list was specifically designed to reach the ministry leaders of the church right at their computer. These are responsive church staff and ministry leaders.

  10. Christian Consumers at Email Address. Universe: 501,722 opt-in email addresses. Reach cream of the crop Christian consumers at their e-mail address. These product purchasers have demonstrated their belief in Christian and family values by their purchases of Christian books, videos and music. They are "into" faith-based and family-friendly products and entertainment. Also considered to be avidly ministry-minded individuals and extremely dedicated to their church and communities. They are highly responsive and creditworthy consumers. They are computer savvy and love taking advantage of shopping via the Internet.

Don't forget to ask us about postal addresses available on any of the above 10 lists!

Call Kobey Nicholson @ (469) 402 4332 x 105 or
Shoot her an email: kobeyn@renegadeidea.com

SPECIAL INTERNET OFFER!

Fill out the form below to give us the opportunity to get to know you a little better (aka, get your contact information), and in return, we'll send you a FREE AUDIO CD entitled:

"Email and Snail Mail - The Good, the Bad and the Ugly; What Really Works to Find Christians" by our own Kobey Nicholson and Bob Hutchins

Contact Information
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How did you find out about Renegade?
Are you currently renting postal and/or email lists?
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When is your next direct mail or email blast scheduled to run?

Thank you for your request! We will make every effort to address this request within 24-48 hours of your inquiry. For immediate questions, feel free to call a Renegade at

469-402- I D E A (4332)



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